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A few days have passed since the release of my latest single Something Else and it has been a good feeling to see your reaction. I’m very happy that the big majority of you like this track, despite being a little different from my usual stuff.

Some of you believe that I have gone out of my style too much and I understand why and respect your opinion. So let me explain a little bit about the origin of this track.

THE NEW SINGLE: SOMETHING ELSE

You know, when you create a music style that defines you and you grow that style and you start influencing other artists, you start to feel that you are now a prisoner of that genre, because if you no longer produce the kind of music for which you have gained recognition, you are no longer the artist who your fans once admired.

Don’t get me wrong, I love what I do. There’s nothing in the world that makes me more realized than producing this style that I affectionately called Melodark. But at the same time I don’t want to be a prisoner, my creativity cannot be limited within a genre. Otherwise I go crazy.

That’s why I decided to explore other sounds but trying to keep the genre that always defined me at the same time. And yes, it will be perfectly normal that from time to time you will hear different sounds from my music because I’m curious, that’s who I am, I like to try things.

Now, some people will like it and others won’t. That’s life. One thing that I learned is that we cannot please everyone. So do what you wanna do and have fun doing that. That’s why this song has this name because it is in fact “Something Else”.

But you can be sure that Melodark is here to stay and you can keep expecting those introspective and traveling melodies in my upcoming tracks.

PLANS FOR THE FUTURE

I admit that in 2020 I was a little bit “dead”. The fact that I only released two songs (Time To Move On and Full Measures) proves how much I could have done.

The truth is… I didn’t react in the best way to what happened in the world, with the COVID situation. I went into a negative spiral, frustration, anxiety. And that blocked my motivation to make music.

But I like to think that everything happens for a reason and I believe that all the negative things that happened to me last year gave me the necessary inspiration for the projects that are coming.

If 2020 was a year of stagnation in my career, 2021 is a new beginning. I can tell you that, if you see me out from social media for a while, it means that I’m focused on the studio and making music. I like to disconnect from the world, make a kind of detox from the digital world when I’m in a creative mood.

Many songs are being produced, not only to be released but also to be able to play them in my future sets, starting with my Quarantine Mix 3 that will be recorded very soon. It will be my last Quarantine Mix because I want to believe that things will return to normal little by little and “quarantine” is something I never want to hear again in my life.

Plus, in 2021 I want to release my second solo album – Psychological Issues. It’s still at an early stage but I believe it will be ready to be released by the end of the year. It will be another very special project for me and I want it to reflect everything I experienced during this whole pandemic phase, my “not-so-good” times.

And yes, something that you have been waiting for will also be released this year: my DJ Mix 04. Right now, we are studying the place where it will be recorded. I want it to be something big, better than DJ Mix 03, which already has almost 5 million views. 5 MILLION! That’s crazy.

In addition to these projects that I just mentioned, you can count on the usual singles (or maybe EP’s) that will be released from time to time.

I have many more ideas for the future but I don’t want to write too much on this post, I know your time is precious. I guess some things will be a surprise.

Once again I wanna thank you for all the support you have given me, not only in this last single but throughout my career. Today I can say that I live only on music but it wasn’t always like this. With persistence, faith and hard work, anything is possible. So if you are a producer, DJ or you want to be an artist, whatever your craft is, never give up. Rome wasn’t built in a day. Music projects take time to be recognized but it’s a journey worth taking.

Be the best and fuck the rest!

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2020, what a fucking year! A year marked by the virus, the lack of shows, quarantine, etc. But not everything was bad. More than ever we have seen artists emerge in the midst of adversities, thinking outside the box, doing stuff instead of crying “Why me?”

This is what 2020 taught me: where there is determination, there is always a solution! Next, I will show you 5 ways where you can apply your art and your music project, and make some extra money that will allow you to put food on the table, even without shows. Remember: we are living this pandemic situation but these tips will be useful even when, in the future, you go through a bad moment in your career where shows are scarce. Let’s do it!

1. YOUTUBE CHANNEL

The proof that YouTube is a great source of income is youtubers. Nowadays there are thousands of content creators who live their lifes and pay their bills just by using this platform, and music artists are no exception! In the end, we are also content creators. We make music. I’m not getting into much detail on how to create a successful channel but you can follow the tips I wrote in my post “7 ESSENTIAL WAYS TO GROW YOUR YOUTUBE CHANNEL (FOR MUSIC ARTISTS)”, by clicking the button below.

YOUTUBE TIPS

2. MUSIC RELEASE (SINGLES, EP’S, ALBUMS)

When COVID-19 exploded, the big question DJ’s started asking was: “What can I do right now?”

The answer is: record music at home and put it out.

Don’t underestimate your work, seriously! You can make more money on Spotify, Apple Music and Beatport than you might think. Obviously the numbers need to be big enough so you can have a proper income that allows you to live exclusively from that, but it can be a great help.

There are other factors involved besides the quality of your tracks: the way you release your songs, the labels involved, the promotion & marketing plan, etc. I advise you to study a lot about marketing and promotion, especially in the music industry. 

Because here’s the painful truth: the success of your project depends a lot on the way your work is promoted. 50% music quality. 50% marketing & branding.

If you want to feat your track on my Spotify playlist “Played by Hozho”, send email to contact@hozhomusic.com to discuss further details.

3. MASTERCLASS VIDEOS

Just a fancy name for tutorial videos. But certainly we saw many well-known artists during this pandemic offering their knowledge to anyone who wants to learn more about music production: ANNA, Victor Ruiz, Alex Stein and Khainz, to name a few.

Obviously you need a certain knowledge and technique to create this kind of content but if you feel good about yourself and you have the confidence that your work is really good and your music has quality, here you have a good opportunity to make some extra coin.

3 Simple Ways To Make A Bassline Like Hozho

4. MERCHANDISING

Currently, there are several online platforms where you can sell your products (physical and digital) without any initial investment. How does this work?

At Teespring, for example, if someone buys one of your products, you receive a percentage and the company receives another. The great advantage of using Teespring is that you can associate your products with your YouTube channel and increase your exposure. Take some time to learn more about design and Photoshop, or talk to a friend that knows how to do it so you can create unique designs that people really want to buy.

“But Doc, why would I sell merch if no one cares about me?”

Well, work your ass off, make music, keep learning and make yourself recognized. There is no magic formula for success. In fact, the only place where success comes before work is in the dictionary.

playgue collection by hozho

5. CREATE A LABEL

How about a way to make money on other artists? You need a great knowledge about the music industry but creating a label goes beyond that. It involves a great entrepreneurial spirit. This is something I’m still learning, that’s why I haven’t created my label yet, but it’s definitely one of my plans for the near future.

Some things to keep in mind when creating a label:

– Find your niche: what is the musical style? What is the philosophy of your label? What makes it unique?
– Know more about distribution: distribution platforms, royalties, contracts, etc.
– Be trustworthy: pay the artists what was agreed in the contract and in the right time, you don’t want to be famous for being an asshole who only thinks about money. You need 100 positive reviews to give credibility to your project but sometimes a negative review is enough for you to lose everything.

If you are a music producer and your style is Melodark / Melodic Minimal Techno / High Tech Minimal, send your promos (unreleased tracks) to contact@hozhomusic.com

I’m selecting tracks to play in my upcoming sets and maybe release them on my future label, with a release scheduled for 2021.

Remember: you are doing this for the love of music! Income is just a consequence of your good work. Keep grinding 💪

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