You are an amazing producer! Your songs are mental! But for some reason, no one invites you to perform at clubs or other events. You begin to ask yourself: Am I really good? Where am I failing? Do I need more marketing?

One of the biggest challenges for rising DJ’s and producers is to find their place in the market and music industry, and consequently, playing in clubs, festivals, weddings, whatever your thing is. I’m not here today to tell you if your music is good enough to start playing in gigs. You need to have that acuity to understand if your music is worth playing in a good club sound system. Trust your ears!

So, how to get more DJ gigs? It’s not that your music is horrible, but maybe you are doing things the wrong way. The truth is that many amateur producers make the huge mistake of not approaching bookings as a business. They only think of themselves, their self-interests and they don’t put themselves in the role of promoters or who will hire them.

In this post, I will share with you some strategies that will help you to approach more effectively promoters, clubs, festivals and other venues. These are strategies that work perfectly with me and I believe they will be helpful to you as well. I don’t promise you that the results will be immediate but if you persist and have a little patience, eventually things will happen. (more…)

Yesterday, a friend of mine asked me: “Hey, can you give me some tips to grow a YouTube channel?” And that question inspired me to write today’s blog post. You see, all artists want more subscribers, likes, views and comments. We live in a time where numbers are very important to gain notoriety.

Since there are many people listening to music on YouTube, how to be discovered among millions of videos and how to grow a channel? (more…)

Videos – they’re everywhere! Some become viral, others can transmit a powerful message. Increasingly, videos have a big impact on social networks and consequently on people’s lives, which is quite understandable because videos are very interactive. Let’s look at the example of YouTube channels like Cercle and Boiler Room. They had a great projection thanks to their originality. They managed to create a concept that is currently recognized on a global scale. It’s not just about the music, it’s the way it is shared to the public and fans. I’ve already realized the great advantage of videos in the musical success of an artist and I keep in mind that it was thanks to my DJ Mixes on YouTube that I got a lot of fans. That’s why I decided to write this blog post and present you 4 reasons why you should make more videos. (more…)

Let’s get straight to the point! Nowadays, if you (artists) don’t have a strong presence on digital platforms you will hardly get anywhere. Increasingly, people live on the Internet and wouldn’t be a smart move if you didn’t have an artistic profile on social networks. When I say people, I say fans! However, it’s not enough just to have an artistic profile because nowadays, almost all the artists have one. If you want to build or increase your fanbase you should think outside the box. You will hardly arouse public interest if you do the same thing that thousands of artists do. And I’m not just talking about music but also about communication, the way you interact with the audience.

Continuing the topic of my last post, I will talk about the importance of social media to increase your fanbase, approaching two main factors – Presence and Difference. (more…)

Welcome to Blog Post 08 my dear friends. First, I want to apologize for not sharing any posts on the last weeks, since it was Christmas time and I wanted to spend time with my family, and on January 1st, as you might imagine, I had a huge hangover due to New Year’s Eve.

And speaking of New Year’s Eve… “NEW YEAR, NEW LIFE” – The biggest cliche of all time! But the truth is, if we do nothing to change, life will be the same. Don’t wait for luck and opportunity to knock on your door. Even if that happens, happiness will not last. Doesn’t it feel better when you get what you want because you fought for it? The feeling of personal fulfillment is unbelievable! If you have a dream but you don’t know how to reach it, or if you don’t have enough motivation to get there, this post may help you. I wrote this post regarding producers and DJ’s who want to evolve in the musical world but anyone is welcome to read these 6 tips to improve and make 2018 the best year of your lives! (more…)

Another post, another dose of motivation! This time I will talk about a rule that I think is key to the growth of any music artist. This rule, in practice, doesn’t exist. It was created by me and therefore, it may not be consensual. It has been appearing over the years since I created my project Hozho and so far, it has worked quite well for me. One day I woke up and I thought that made perfect sense. In the future, I would like to develop even more this rule. Maybe even write a book. But until then, I leave you here the basics of the 3P Rule: Psychology, Production and Promotion. (more…)

“Done is better than perfect” – A quote from Sheryl Sandberg, the chief operating officer (COO) of Facebook. I learned this lesson when I was studying Marketing at the University of Aveiro and since then it has been one of my life mottos, especially at an artistic level. And it’s around this sentence that this Blog Post #5 is going to be based because I believe it’s a plus for all people who want to achieve their goals. However, as would be expected, I will address this theme by focusing primarily on electronic music and more specifically, the production process that all music artists love. But of course, this learning can be applied to any area, you can get the idea. I sincerely hope that this post will help you to find the light that you need to take a step forward towards your dreams.

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