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2020, what a fucking year! A year marked by the virus, the lack of shows, quarantine, etc. But not everything was bad. More than ever we have seen artists emerge in the midst of adversities, thinking outside the box, doing stuff instead of crying “Why me?”

This is what 2020 taught me: where there is determination, there is always a solution! Next, I will show you 5 ways where you can apply your art and your music project, and make some extra money that will allow you to put food on the table, even without shows. Remember: we are living this pandemic situation but these tips will be useful even when, in the future, you go through a bad moment in your career where shows are scarce. Let’s do it!

1. YOUTUBE CHANNEL

The proof that YouTube is a great source of income is youtubers. Nowadays there are thousands of content creators who live their lifes and pay their bills just by using this platform, and music artists are no exception! In the end, we are also content creators. We make music. I’m not getting into much detail on how to create a successful channel but you can follow the tips I wrote in my post “7 ESSENTIAL WAYS TO GROW YOUR YOUTUBE CHANNEL (FOR MUSIC ARTISTS)”, by clicking the button below.

YOUTUBE TIPS

2. MUSIC RELEASE (SINGLES, EP’S, ALBUMS)

When COVID-19 exploded, the big question DJ’s started asking was: “What can I do right now?”

The answer is: record music at home and put it out.

Don’t underestimate your work, seriously! You can make more money on Spotify, Apple Music and Beatport than you might think. Obviously the numbers need to be big enough so you can have a proper income that allows you to live exclusively from that, but it can be a great help.

There are other factors involved besides the quality of your tracks: the way you release your songs, the labels involved, the promotion & marketing plan, etc. I advise you to study a lot about marketing and promotion, especially in the music industry. 

Because here’s the painful truth: the success of your project depends a lot on the way your work is promoted. 50% music quality. 50% marketing & branding.

If you want to feat your track on my Spotify playlist “Played by Hozho”, send email to contact@hozhomusic.com to discuss further details.

3. MASTERCLASS VIDEOS

Just a fancy name for tutorial videos. But certainly we saw many well-known artists during this pandemic offering their knowledge to anyone who wants to learn more about music production: ANNA, Victor Ruiz, Alex Stein and Khainz, to name a few.

Obviously you need a certain knowledge and technique to create this kind of content but if you feel good about yourself and you have the confidence that your work is really good and your music has quality, here you have a good opportunity to make some extra coin.

3 Simple Ways To Make A Bassline Like Hozho

4. MERCHANDISING

Currently, there are several online platforms where you can sell your products (physical and digital) without any initial investment. How does this work?

At Teespring, for example, if someone buys one of your products, you receive a percentage and the company receives another. The great advantage of using Teespring is that you can associate your products with your YouTube channel and increase your exposure. Take some time to learn more about design and Photoshop, or talk to a friend that knows how to do it so you can create unique designs that people really want to buy.

“But Doc, why would I sell merch if no one cares about me?”

Well, work your ass off, make music, keep learning and make yourself recognized. There is no magic formula for success. In fact, the only place where success comes before work is in the dictionary.

playgue collection by hozho

5. CREATE A LABEL

How about a way to make money on other artists? You need a great knowledge about the music industry but creating a label goes beyond that. It involves a great entrepreneurial spirit. This is something I’m still learning, that’s why I haven’t created my label yet, but it’s definitely one of my plans for the near future.

Some things to keep in mind when creating a label:

– Find your niche: what is the musical style? What is the philosophy of your label? What makes it unique?
– Know more about distribution: distribution platforms, royalties, contracts, etc.
– Be trustworthy: pay the artists what was agreed in the contract and in the right time, you don’t want to be famous for being an asshole who only thinks about money. You need 100 positive reviews to give credibility to your project but sometimes a negative review is enough for you to lose everything.

If you are a music producer and your style is Melodark / Melodic Minimal Techno / High Tech Minimal, send your promos (unreleased tracks) to contact@hozhomusic.com

I’m selecting tracks to play in my upcoming sets and maybe release them on my future label, with a release scheduled for 2021.

Remember: you are doing this for the love of music! Income is just a consequence of your good work. Keep grinding 💪

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After a year without posting anything on my blog, I decided to start writing again. I felt the need to do it because there are things that you just can’t write on music. Some people say that when words fail, music speaks. But when there is no capacity to finish a new track, we need to go back to words – the basis of a communication that still manages to be objective.

Many of you wonder why I haven’t released new songs for more than a year since Yin Yang. The answer is in one word – perfectionism. And I’m not talking about the positive version of perfectionism. I’m talking about a version capable of causing chronic unhappiness and dissatisfaction.

We’ll return to this in a moment. First I want to share with you a brief summary of what was my experience before the pandemic.

My expectations were high after I released the album Yin Yang in June 2019. I believed that this was the “game changer” that I needed in my life to be able to achieve international recognition with my music. It took a while, but after a few months the email account started to fill up with booking offers and finally – my first world tour.

India, Russia, Egypt, South America… I was on fire! A guy from a small portuguese village called Rebordinho was touring around the world, make a living from music. What I always dreamed of when I started this project in 2015 was really happening. It’s impressive the support and love I received all over the world – fans who made thousands of miles to see me playing, who offered me gifts grateful for the impact that my music had on their lives… DAMN, fans who made tattoos with my logo and my mask. Unbelievable!

Hozho @ Montevideo, Uruguay
Hozho @ Montevideo, Uruguay

And yet, I thought the feeling was going to be different. I wanted it to be different, more intense, more lasting. I worked so hard to get here, it couldn’t be just that. I achieved so much and still it’s not enough. It reminds me the introduction song of the TV series Vikings:

This will never end ’cause I want more
More, give me more, give more…

I was on tour and I was just thinking about having a free week or two to be able to work on new tracks because I felt I was already being too repetitive on my sets, that the audience wanted to hear something new.

And then… the pandemic, the quarantine, the long days at home. I thought “Yes! Finally I have some time to produce new songs. When I get back to the gigs I will have a new set full of new music to present.”

“But not now. It looks like the pandemic is here to stay for a few months so I’m going to relax for a week and then I go back to the studio.”

A week has passed. Then two weeks. Then a month. No new songs were finished.

I felt inspired, I always did. My creativity has always been there, I can’t complain about that. The devil was in the details – the kick that didn’t sound right, the bassline that didn’t balance with the kick, the melody that didn’t have enough presence in the song, and when I realized I was clicking on the “Open New Project” button. It was easier to start a new project than to repair the old one. And then the cycle was repeated and I couldn’t get out of it. I was trapped.

Perfection – something that I had always seen as a good thing now wasn’t letting me finish a song. And I really believe that the song was good. You would probably hear it and say “Wow, this is great!”

But nooo! The kick wasn’t right and the bassline didn’t fit. At some point I thought “Am I getting commercial? Am I really good?”

Fucking stupid plague doctor…

Plague Doctor Quarantine

The great irony of perfectionism is that despite the characteristic of great motivation to achieve success, it can be exactly what prevents an artist from being successful. Perfectionism is strongly linked to the fear of making mistakes and self-sabotaging behaviors, such as excessive procrastination.

In fact, perfectionists usually perform very well. But in my case, there was a price to pay. In a way to try to reach the stars, I ended up chasing the wind.

And I know that I’m not the only one. Unfortunately, we are no longer a minority in today’s society that demands the best; we need to be number one in everything. The problem is that perfectionism can lead to much more complex mental problems and it’s sometimes difficult to get out of them.

If you are a music artist, or simply a perfectionist, you probably should be identifying yourself with everything I’m saying. And I’m not writing this post with the aim of saying that perfectionism is a bad thing. But it can immobilize you. In the end, done is better than perfect.

Which brings me to the last topic of this post – the release of my new single Time To Move On. Finally!

Inspired by everything I said so far, I decided to create and FINISH this song, regardless of the final result. Good reviews, bad reviews… it doesn’t matter! I just composed this track in a positive way of getting around the situation because there is no point in focusing on the doubts. It’s time to look forward. It’s Time To Move On.

Hozho - Time To Move On

Many emotions on this track, beautiful melodies, different beats, intelligent construction and mesmerizing vocals. In the end, it reflects the true concept of Melodark – the mix between light and darkness! You know… for me, music is not just music. It’s a story.

There is a female vocal during the song that says some of the following quotes:

  • You cannot get out of this.
  • Nothing is wrong with you.
  • Accept the situation and move on.
  • Guilt can only truly come from within.

All of these quotes are wake up calls for me. This is a song that motivates me and I hope it motivates you too during this atypical times.

Time To Move On is OUT NOW and you can stream or buy it here:

stream / buy

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