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I decided to write this post after seeing a TEDx Talks session from one of my favorite speakers that has inspired me throughout my artistic journey. His name is Simon Sinek and in this session he presents his speech called Start With Why – How Great Leaders Inspire Action (you can watch it on YouTube). If you are a music artist, I believe this post will help you how to get more fans and inspire other artists. (more…)

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Yesterday, a friend of mine asked me: “Hey, can you give me some tips to grow a YouTube channel?” And that question inspired me to write today’s blog post. You see, all artists want more subscribers, likes, views and comments. We live in a time where numbers are very important to gain notoriety.

Since there are many people listening to music on YouTube, how to be discovered among millions of videos and how to grow a channel? (more…)

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Videos – they’re everywhere! Some become viral, others can transmit a powerful message. Increasingly, videos have a big impact on social networks and consequently on people’s lives, which is quite understandable because videos are very interactive. Let’s look at the example of YouTube channels like Cercle and Boiler Room. They had a great projection thanks to their originality. They managed to create a concept that is currently recognized on a global scale. It’s not just about the music, it’s the way it is shared to the public and fans. I’ve already realized the great advantage of videos in the musical success of an artist and I keep in mind that it was thanks to my DJ Mixes on YouTube that I got a lot of fans. That’s why I decided to write this blog post and present you 4 reasons why you should make more videos. (more…)

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Let’s get straight to the point! Nowadays, if you (artists) don’t have a strong presence on digital platforms you will hardly get anywhere. Increasingly, people live on the Internet and wouldn’t be a smart move if you didn’t have an artistic profile on social networks. When I say people, I say fans! However, it’s not enough just to have an artistic profile because nowadays, almost all the artists have one. If you want to build or increase your fanbase you should think outside the box. You will hardly arouse public interest if you do the same thing that thousands of artists do. And I’m not just talking about music but also about communication, the way you interact with the audience.

Continuing the topic of my last post, I will talk about the importance of social media to increase your fanbase, approaching two main factors – Presence and Difference. (more…)